Helping You Grow Your Revenue.

I’m a ten-year veteran of putting revenue-growing systems into practice in the airline industry, where changing revenue by a single percentage point can make or break a multi-billion-dollar company.

I want to help you take the best of what airline science and practice can offer to optimize your revenue and measure the real-life gains in your context.


Revenue Topics I Help With:

01.

Forecasting

You can’t know the future, but want to do better than guess? I’ve owned enterprise-wide forecasts for a Fortune 500 and know how to marry science and practicality to build a useful forecast.

02.

Optimization

Do you have the need to grow your revenue even when your inventory is constrained? This is the perennial airline problem I’ve been helping to solve for 10 years, and I can help you solve it too.

03.

Offer Design

How you offer something can be as impactful as the product and the price. I’ve helped generate tens of millions of dollars by creating better digital offers and experiences.

04.

Measurement

If you can’t measure it, did it happen? I have fifteen years of experience applying econometrics and modeling, plus a few more of A/B testing, to confidently measure what happened and why.

05.

System Architecture

Want to build a system that grows your revenue on its own? The airline industry invented the “RM System,” and I can help you use the best of what airlines have invented in your unique context.

06.

Continuous Improvement

For any setup to last, it needs to be constantly getting better. I’ve helped design the management systems, from C-suite to analyst, needed to drive change and can help you with yours.

07.

Process Simulation

Need to try something but can’t take the time, cost, or risk to do it for real? I’ve built simulations and been involved with leading simulation research since 2013, and my bet is that simulation is your solution. 

08.

Managerial Accounting

Nervous about businesses, products, or initiatives borrowing from Peter to pay Paul? I can help you design a managerial accounting framework that works out what’s really generating the incremental revenue.



About Me

I’m Daniel Fry.
I help businesses grow their revenue.

I began working in the airline industry in 2012 and have seen firsthand how the unique and complex crucible that is commercial aviation has created cutting edge solutions for maximizing revenue. And I’ve become convinced that these solutions can be leveraged in many contexts.

Daniel is exceptionally smart, curious, and a great sounding board for ideas. He has an uncanny ability to see relevant and actionable information in data.

- Brandon Pedersen, retired CFO of Alaska Airlines