About
I’m Daniel Fry. I help businesses grow their revenue.
I’m a ten-year veteran of putting revenue-growing systems into practice in the airline industry, where changing revenue by a single percentage point can make or break a multi-billion-dollar company. I want to help you take the best of what airline science and practice can offer to optimize your revenue and measure the real-life gains in your context.
I got my start in the science of revenue management (optimizing revenue) while earning an interdisciplinary master’s degree at MIT applying the fields of engineering and economics to air transportation. I worked full-time at MIT’s International Center for Air Transportation conducting revenue management research for airlines around the world and learnining firsthand from Peter Belobaba, widely considered to be the “godfather of RM.”
After my time at MIT, I went to work for Alaska Air Group, holding group for Alaska Airlines, Hawaiian Airlines, and Horizon Air. At Air Group, I am the Director of Revenue Strategy and Optimization where I advise the executive team and provide internal consulting across all commercial teams.
Complimenting my role at Alaska Airlines, I co-chair the RM Study Group of AGIFORS, a renowned global science community, and provide external RM consulting, especially through my partnership with Bitstrapped.
Topics I Can Help You With
01.
Forecasting
You can’t know the future, but want to do better than guess? I’ve owned enterprise-wide forecasts for a Fortune 500 and know how to marry science and practicality to build a useful forecast.
02.
Optimization
Do you have the need to grow your revenue even when your inventory is constrained? This is the perennial airline problem I’ve been helping to solve for 10 years, and I can help you solve it too.
03.
Offer Design
How you offer something can be as impactful as the product and the price. I’ve helped generate tens of millions of dollars by creating better digital offers and experiences.
04.
Measurement
If you can’t measure it, did it happen? I have fifteen years of experience applying econometrics and modeling, plus a few more of A/B testing, to confidently measure what happened and why.
05.
System Architecture
Want to build a system that grows your revenue on its own? The airline industry invented the “RM System,” and I can help you use the best of what airlines have invented in your unique context.
06.
Continuous Improvement
For any setup to last, it needs to be constantly getting better. I’ve helped design the management systems, from C-suite to analyst, needed to drive change and can help you with yours.
07.
Process Simulation
Need to try something but can’t take the time, cost, or risk to do it for real? I’ve built simulations and been involved with leading simulation research since 2013, and my bet is that simulation is your solution.
08.
Managerial Accounting
Nervous about businesses, products, or initiatives borrowing from Peter to pay Paul? I can help you design a managerial accounting framework that works out what’s really generating the incremental revenue.
If you’re looking for more than help with ideas and designs but also want to build, look no further. Through my partnership with Bitstrapped, a leading firm with expertise in cloud infrastructure, data engineering, and AI/ML, we can build anything you’re looking to create.
Bitstrapped is known for their efficiency, nimbleness, and engineering quality, all of which I can attest to.
